Pulp Magic: Archive

MAY 2, 2016
Paper and Packaging Board Annual Report 2015
By Paper Check-off

P+PB’s has released its digitally interactive 2015 Annual Report, accompanied by a short video recapping the year’s activities and finances. Companies participating in the industry-funded Paper Checkoff program, as well as related industry associations and leadership, will receive a printed ...

P+PB’s has released its digitally interactive 2015 Annual Report, accompanied by a short video recapping the year’s activities and finances. Companies participating in the industry-funded Paper Checkoff program, as well as related industry associations and leadership, will receive a printed report by mail. To access the digital features, simply download the mobile app, LAYAR, and …

P+PB’s has released its digitally interactive 2015 Annual Report, accompanied by a short video recapping the year’s activities and finances. Companies participating in the industry-funded Paper Checkoff program, as well as related industry associations and leadership, will receive a printed report by mail. To access the digital features, simply download the mobile app, LAYAR, and …

SEPTEMBER 23, 2015
Authentic Paper: A Material for Today and the Future
By Paper Check-off Tags imagination paper and packaging industry

It seems like every week there is a prognostication from skeptics that the Paper & Packaging — How Life Unfolds™ campaign won’t drive new demand for paper or slow the rate of decline in paper consumption. They say the campaign ...

It seems like every week there is a prognostication from skeptics that the Paper & Packaging — How Life Unfolds™ campaign won’t drive new demand for paper or slow the rate of decline in paper consumption. They say the campaign is misguided because paper is a product of the past that is increasingly irrelevant. Nothing …

It seems like every week there is a prognostication from skeptics that the Paper & Packaging — How Life Unfolds™ campaign won’t drive new demand for paper or slow the rate of decline in paper consumption. They say the campaign is misguided because paper is a product of the past that is increasingly irrelevant. Nothing …

SEPTEMBER 8, 2015
Three (trillion) Cheers for the Forests
By Paper Check-off Tags recyclable renewable resource

Uplifting news emerged this week from a study published in the scientific journal Nature that the world has far more trees than ever before imagined. Previous estimates, which were much lower, were dwarfed by the actual number of trees that was proven by ...

Uplifting news emerged this week from a study published in the scientific journal Nature that the world has far more trees than ever before imagined. Previous estimates, which were much lower, were dwarfed by the actual number of trees that was proven by scientists from Yale University: Three trillion. That’s worth repeating: 3,000,000,000,000. The hard proof and good …

Uplifting news emerged this week from a study published in the scientific journal Nature that the world has far more trees than ever before imagined. Previous estimates, which were much lower, were dwarfed by the actual number of trees that was proven by scientists from Yale University: Three trillion. That’s worth repeating: 3,000,000,000,000. The hard proof and good …

AUGUST 14, 2015
P+PB’s First Guest Blog Post — View from an Internship
By Paper Check-off Tags hand-written communication books cards

This summer we had the privilege of hiring our first summer intern, Jack Chellman.  A rising sophomore at UVA, we hired Jack because this young millennial, despite his access to and reliance on technology, was fully on board with the ...

This summer we had the privilege of hiring our first summer intern, Jack Chellman.  A rising sophomore at UVA, we hired Jack because this young millennial, despite his access to and reliance on technology, was fully on board with the concept of our campaign from the minute he participated in focus groups we conducted last …

This summer we had the privilege of hiring our first summer intern, Jack Chellman.  A rising sophomore at UVA, we hired Jack because this young millennial, despite his access to and reliance on technology, was fully on board with the concept of our campaign from the minute he participated in focus groups we conducted last …

JULY 30, 2015
The Joys of Summer Reading
By Paper Check-off Tags tactile books

There are few things as simple and satisfying as reading a book at the beach.  No need to worry about getting the pages wet or dropping it when you fall asleep. I have lots of old paperbacks with sand in ...

There are few things as simple and satisfying as reading a book at the beach.  No need to worry about getting the pages wet or dropping it when you fall asleep. I have lots of old paperbacks with sand in the pages and each one reminds me of a vacation at the beach soaking up …

There are few things as simple and satisfying as reading a book at the beach.  No need to worry about getting the pages wet or dropping it when you fall asleep. I have lots of old paperbacks with sand in the pages and each one reminds me of a vacation at the beach soaking up …