Pulp Magic: Archive

JULY 12, 2017
Evaluating the Impact of P+PB Promotion Program
By Paper Check-off

A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of ...

A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of a minimum of 210,000 tons in paper consumption. The campaign is also charged with growing demand on the packaging side, ...

A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of a minimum of 210,000 tons in paper consumption. The campaign is also charged with growing demand on the packaging side, where it helped create in excess of 290,000 tons of packaging consumption.

JULY 12, 2017
2016 State of the Campaign Report to the industry
By Paper Check-off

Analysis from Harry Kaiser, PhD of Cornell, reported that monthly data, gathered from government and industry sources and representing the five grades participating in the program, revealed the checkoff program’s positive contribution to the market. In addition to ongoing econometric ...

Analysis from Harry Kaiser, PhD of Cornell, reported that monthly data, gathered from government and industry sources and representing the five grades participating in the program, revealed the checkoff program’s positive contribution to the market. In addition to ongoing econometric studies which measure the incremental tons attributable to the advertising, the Paper and Packaging Board reports the campaign's impact on ...

Analysis from Harry Kaiser, PhD of Cornell, reported that monthly data, gathered from government and industry sources and representing the five grades participating in the program, revealed the checkoff program’s positive contribution to the market. In addition to ongoing econometric studies which measure the incremental tons attributable to the advertising, the Paper and Packaging Board reports the campaign's impact on attitude and use of paper and packaging, message awareness, as well as social media growth and participation. These metrics, along with other campaign highlights, can be found in the State of the Campaign Report to the industry, including the 2016 annual financial report.

MAY 22, 2017
An Unexpected and Innovative Solution: Corrugated Cardboard and GoKarton
By Paper Check-off

In 2014, husband and wife Laura Maldonando and Edgardo Rodriguez, founded GoKarton with the mission to custom design and build innovative, sustainable and reliable business solutions using corrugated cardboard.

In 2014, husband and wife Laura Maldonando and Edgardo Rodriguez, founded GoKarton with the mission to custom design and build innovative, sustainable and reliable business solutions using corrugated cardboard.

In 2014, husband and wife Laura Maldonando and Edgardo Rodriguez, founded GoKarton with the mission to custom design and build innovative, sustainable and reliable business solutions using corrugated cardboard.

APRIL 18, 2017
Tree Selfie Guidance for CAPs
By Paper Check-off

WHO: The Paper and Packaging Board’s Environmental Stewardship Messaging (ESM) campaign   WHAT: The Arbor Day #TreeSelfies promotional campaign. A paid social media effort in partnership with P+PB members, allies, and selected celebrity partners—including HGTV’s Chris Lambton, actress Tia Mowry, and host Mario Lopez—in which we’ll be inviting people to share selfies with their favorite …

WHO: The Paper and Packaging Board’s Environmental Stewardship Messaging (ESM) campaign   WHAT: The Arbor Day #TreeSelfies promotional campaign. A paid social media effort in partnership with P+PB members, allies, and selected celebrity partners—including HGTV’s Chris Lambton, actress Tia Mowry, and host Mario Lopez—in which we’ll be inviting people to share selfies with their favorite …

WHO: The Paper and Packaging Board’s Environmental Stewardship Messaging (ESM) campaign   WHAT: The Arbor Day #TreeSelfies promotional campaign. A paid social media effort in partnership with P+PB members, allies, and selected celebrity partners—including HGTV’s Chris Lambton, actress Tia Mowry, and host Mario Lopez—in which we’ll be inviting people to share selfies with their favorite …

WHO: The Paper and Packaging Board’s Environmental Stewardship Messaging (ESM) campaign   WHAT: The Arbor Day #TreeSelfies promotional campaign. A paid social media effort in partnership with P+PB members, allies, and selected celebrity partners—including HGTV’s Chris Lambton, actress Tia Mowry, and host Mario Lopez—in which we’ll be inviting people to share selfies with their favorite …

FEBRUARY 8, 2017
Protected: From A to Z, We Use #EveryPartOfTheTree
By Paper Check-off

There is no excerpt because this is a protected post.

There is no excerpt because this is a protected post.

There is no excerpt because this is a protected post.

There is no excerpt because this is a protected post.

DECEMBER 16, 2016
Pen, Paper, Power! Five Benefits of Journal Writing
By Paper Check-off

Not everyone is willing to try writing as a primary or supplementary approach to problem-solving. Those who are—even when they are skeptical at first—almost always find writing to be a powerful and surprisingly accessible means to insight, healing, growth and ...

Not everyone is willing to try writing as a primary or supplementary approach to problem-solving. Those who are—even when they are skeptical at first—almost always find writing to be a powerful and surprisingly accessible means to insight, healing, growth and change.

Not everyone is willing to try writing as a primary or supplementary approach to problem-solving. Those who are—even when they are skeptical at first—almost always find writing to be a powerful and surprisingly accessible means to insight, healing, growth and change.