Pulp Magic: Archive

APRIL 18, 2017
Tree Selfie Guidance for CAPs
By Paper Check-off

WHO: The Paper and Packaging Board’s Environmental Stewardship Messaging (ESM) campaign   WHAT: The Arbor Day #TreeSelfies promotional campaign. A paid social media effort in partnership with P+PB members, allies, and selected celebrity partners—including HGTV’s Chris Lambton, actress Tia Mowry, and host Mario Lopez—in which we’ll be inviting people to share selfies with their favorite …

WHO: The Paper and Packaging Board’s Environmental Stewardship Messaging (ESM) campaign   WHAT: The Arbor Day #TreeSelfies promotional campaign. A paid social media effort in partnership with P+PB members, allies, and selected celebrity partners—including HGTV’s Chris Lambton, actress Tia Mowry, and host Mario Lopez—in which we’ll be inviting people to share selfies with their favorite …

WHO: The Paper and Packaging Board’s Environmental Stewardship Messaging (ESM) campaign   WHAT: The Arbor Day #TreeSelfies promotional campaign. A paid social media effort in partnership with P+PB members, allies, and selected celebrity partners—including HGTV’s Chris Lambton, actress Tia Mowry, and host Mario Lopez—in which we’ll be inviting people to share selfies with their favorite …

WHO: The Paper and Packaging Board’s Environmental Stewardship Messaging (ESM) campaign   WHAT: The Arbor Day #TreeSelfies promotional campaign. A paid social media effort in partnership with P+PB members, allies, and selected celebrity partners—including HGTV’s Chris Lambton, actress Tia Mowry, and host Mario Lopez—in which we’ll be inviting people to share selfies with their favorite …

FEBRUARY 8, 2017
Protected: From A to Z, We Use #EveryPartOfTheTree
By Paper Check-off

There is no excerpt because this is a protected post.

There is no excerpt because this is a protected post.

There is no excerpt because this is a protected post.

There is no excerpt because this is a protected post.

JULY 13, 2016
Highlights from the 2016 Consumer Campaign & Research
By Paper Check-off

In July 2015, the Paper + Packaging Board launched a national promotional campaign to increase awareness and use of paper and paper-based packaging products. The campaign performance highlights includes attitudinal research, top packaging/themes covered across national news, social & PR ...

In July 2015, the Paper + Packaging Board launched a national promotional campaign to increase awareness and use of paper and paper-based packaging products. The campaign performance highlights includes attitudinal research, top packaging/themes covered across national news, social & PR successes as well as major holiday efforts’ statistics. To measure campaign performance and impact, following …

In July 2015, the Paper + Packaging Board launched a national promotional campaign to increase awareness and use of paper and paper-based packaging products. The campaign performance highlights includes attitudinal research, top packaging/themes covered across national news, social & PR successes as well as major holiday efforts’ statistics. To measure campaign performance and impact, following …

FEBRUARY 23, 2017
Highlights from the 2016 Consumer Campaign & Research
By Paper Check-off

In July 2015, the Paper + Packaging Board launched a national promotional campaign to increase awareness and use of paper and paper-based packaging products. One year later, they gathered in Washington, D.C., to assess the campaign’s impact.

In July 2015, the Paper + Packaging Board launched a national promotional campaign to increase awareness and use of paper and paper-based packaging products. One year later, they gathered in Washington, D.C., to assess the campaign’s impact.

In July 2015, the Paper + Packaging Board launched a national promotional campaign to increase awareness and use of paper and paper-based packaging products. One year later, they gathered in Washington, D.C., to assess the campaign’s impact.

AUGUST 8, 2016
Board News – State of the Campaign Video
By Paper Check-off

Since its launch in July 2015, the Paper & Packaging – How Life Unfolds™ campaign has celebrated how paper and packaging help us accomplish our goals at home, school and work. This year, the Paper and Packaging Board gathered to ...

Since its launch in July 2015, the Paper & Packaging – How Life Unfolds™ campaign has celebrated how paper and packaging help us accomplish our goals at home, school and work. This year, the Paper and Packaging Board gathered to assess the campaign’s impact. Here’s a look at what they found.

Since its launch in July 2015, the Paper & Packaging – How Life Unfolds™ campaign has celebrated how paper and packaging help us accomplish our goals at home, school and work. This year, the Paper and Packaging Board gathered to assess the campaign’s impact. Here’s a look at what they found.

MAY 2, 2016
P+PB Annual Report 2015
By Paper Check-off

P+PB’s has released its digitally interactive 2015 Annual Report, accompanied by a short video recapping the year’s activities and finances. Companies participating in the industry-funded Paper Checkoff program, as well as related industry associations and leadership, will receive a printed ...

P+PB’s has released its digitally interactive 2015 Annual Report, accompanied by a short video recapping the year’s activities and finances. Companies participating in the industry-funded Paper Checkoff program, as well as related industry associations and leadership, will receive a printed report by mail. To access the digital features, simply download the mobile app, LAYAR, and hover over the symbol where ...

P+PB’s has released its digitally interactive 2015 Annual Report, accompanied by a short video recapping the year’s activities and finances. Companies participating in the industry-funded Paper Checkoff program, as well as related industry associations and leadership, will receive a printed report by mail. To access the digital features, simply download the mobile app, LAYAR, and hover over the symbol where ever it is found in the report.